Since its inception in 2013, Pugnale Eyewear has redefined the art of vision, merging avant-garde technology with sartorial elegance and haute couture sensibilities. This rare alchemy has become the brand’s unmistakable hallmark — a symbol of modern luxury and uncompromising craftsmanship.

Born in Turin and raised in Friuli Venezia Giulia, Emanuele Pugnale is the creative force behind Pugnale Eyewear, shaping the design and style of each collection. With a solid foundation in machine tool technology, he founded Pumak Trading in 2003, specializing in the import and distribution of high-precision metalworking machinery. Over the years, he has built a reputation for excellence, serving a diverse range of sectors, from aerospace and automotive to eyewear.
Mr. Pugnale's journey into the optical industry began when he supplied machine tools to some of the most renowned eyewear manufacturers. This exposure sparked a deep passion for the craft, which he views as a perfect blend of engineering and fashion. In 2013, he founded Pugnale Eyewear, with the vision of merging cutting-edge technology with design to create innovative, functional eyewear. For Emanuele, glasses represent the ultimate fusion of mechanical precision and style—an object that is both technically stimulating and creatively fulfilling.

Pugnale Eyewear combines cutting-edge technology with a deep passion for design, fashion, and luxury. Since its establishment in 2013, this unique blend has been the hallmark of the brand.
Driven by a love for design and a relentless passion for eyewear, Emanuele Pugnale, the owner and creative force behind the company, has seamlessly translated his mechanical expertise into the world of eyewear.

Innovative techniques and the use of high-quality materials form the foundation of Pugnale Eyewear’s excellence in the Made in Italy eyewear market. Industrial laminates are transformed into elegant surfaces, and metal is thoughtfully combined with precious materials to create a contemporary and exclusive luxury aesthetic. This innovative approach earned a world patent in 2017, establishing the brand as a leader in luxury eyewear.
Pugnale Eyewear’s unique know-how and approach bring together the finest elements of Italian manufacturing tradition, blending them with forward-thinking design and technology.

This business model, globally recognized for its excellence, shifted towards the independent eyewear market. In 2017, Pugnale secured exclusive partnerships with a select group of fashion houses in Italy, further cementing its position in the luxury eyewear industry.
Our objective is to approach the market in an alternative way, positioning our brand as both unique and exclusive, while remaining true to the core values of fashion design.

Pugnale combines the precision of advanced technology with the artistry of Italian craftsmanship to create eyewear that transcends traditional luxury. The company is dedicated to crafting timeless pieces that subtly enhance the natural beauty of the wearer, blending innovation with tradition. With a commitment to perfecting every detail, Pugnale designs eyewear that elevates both style and confidence, making a sophisticated statement that reflects elegance and individuality.

Pugnale envisions a world where eyewear transcends fashion to become a refined extension of the wearer’s personality. By uniting the finest Italian craftsmanship with cutting-edge design, the brand aspires to lead the independent eyewear market with exclusive collections that enhance beauty and leave a lasting impression. Pugnale’s vision is to empower those who value elegance, quality, and authenticity, celebrating individuality in the most understated yet powerful way.